Inflation has been on the rise in recent years, averaging around 3.90% since 2017, producing a cumulative price increase of 21.09%. This means that today’s prices are 1.21 times higher than average prices since 2017, according to the Bureau of Labor Statistics consumer price index. A dollar today only buys 82.645% of what it could buy back then. At first, this may not seem like much, but it can have a significant impact on your e-commerce business.